Friday, July 1, 2016

Awkward

As it turns out, Jack Daniels, the official whiskey for white assholes, was basically created by a slave. Apparently the minister that Jack Daniel learned his distilling techniques from learned all those distilling techniques from his slave, Dearis Green.

Green’s crucial role in the Jack Daniel’s whiskey-making process was referenced in the 1967 biography, “Jack Daniel’s Legacy,” by Ben A. Green. In the book, Call reportedly tells his slave (Green) to teach Daniel everything he knows. 
“Uncle Nearest is the best whiskey maker that I know of,” the book quotes Call saying. 
The art of whiskey making has long been deemed a “lily-white affair,” but the South’s dark history of slavery and whiskey are totally intertwined. Enslaved men made up the bulk of the distilling work force and often had crucial skilled roles in the whiskey-making process, The New York Times reports.

White people have for the most part taken credit for this and all other whiskey and pretty much everything else for 150 years. Because that's what we white people do.

Furthering the awkwardness is the fact that Jack Daniels is still made in a town that's still called Lynchburg.

But after 150 years of mediocre whiskey making, they finally want to "set the record straight" in the fucking year 2016.

A year after slavery ended with the ratification of the 13th Amendment, Daniel opened his own distillery and employed two of Green’s sons, The New York Times reports. However, as corporate history-keeping was an uncommon practice at the time, the crucial roles and contributions of Green and his sons eventually slipped into the background. 
“I don’t think it was ever a conscious decision” to leave the Greens out of the company’s story, said Phil Epps, the global brand director for Jack Daniel’s at Brown-Forman.

Yeah, sure, not a conscious decision. We white people don't even need to think about it before we take credit for black people's ideas, knowledge, skills, trends, and culture.

Jack Daniel’s is taking things slow for now, remaining aware that the story of an enslaved American making whiskey might not be a huge selling point for its customers.

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