Target... that big store with the bulls-eye logo thing... took the gENDER LABELS OFF THE TOY AISLES.
Right now, our teams are working across the store to identify areas where we can phase out gender-based signage to help strike a better balance. For example, in the kids’ Bedding area, signs will no longer feature suggestions for boys or girls, just kids. In the Toys aisles, we’ll also remove reference to gender, including the use of pink, blue, yellow or green paper on the back walls of our shelves. You’ll see these changes start to happen over the next few months.
Here's how people are reacting on the Target Facebook page [TRIGGER WARNING: ABLEISM]:
"I saw that Target is "taking a stand against gender stereotypes" by taking away references to boy's clothes, girl's clothes, etc. We're taking a stand too. We won't shop at Target any longer."
"I'm "moving away" from Target. This is a good reason to start shopping local - I might pay more, but I'll be supporting decent, sensible businesses instead of looney-tune, politically correct corporations."
"The inmates are running the asylum."
"The only way to stop this is to boycott the store. I'm not even addressing the toy thing. What about the clothes section. Is then one section. I guess there will be a kids section, and an adult section for adults. Bras and jock straps same isle."
"Bye bye target.. since you dont reconize a girl and are now gender nutural Im standing up for Girls and boys .. the hail with this gender nutural stuff"
"Target, you get that you are playing the part of a, "Genetics Denier." Girls are girls and boys are boys, stop playing social scientist."
"First you will remove gender labels on toys, next you will sell lingerie in the Menswear Dept. I'm sorry Target, I don't support your insanity. I have a Target Credit Card (since 1997) but I will be canceling it first thing tomorrow morning. I will no longer shop at your store or support your twisted agenda."
"Well are the bugs genderless also Target??? Good grief charlie brown.. the world has gone insane including france owned target"
To be clear, Target is keeping the gender labels on the clothing sections, and just phasing them our for toys and bedding and shit like that. Personally I do think the next step is getting rid of gender labels for clothing, so... I guess they can go ahead and panic.
GENDER NEUTRALITY. MWAHAHAHAHAHAHAHA.